Bruce Himelfarb is a veteran gaming executive with over 25 years of experience. He served in an executive capacity for some of the world’s largest gaming-resort companies. His areas of expertise are in casino marketing, new project development, acquisition, financing, administrative, management, and operations.
Prior to coming to R.W. Kline Companies, Bruce was Senior Vice President of New Cotai Holdings, a casino operator in Macao Studio City, a US $2 billion integrated resort complex on the Cotai Strip in Macao.
In Las Vegas, he was Senior Vice President of Casino Marketing for Aladdin Resort Casino/Planet Hollywood Resort Casino, Vice President of Casino Marketing for the Venetian Resort-Hotel-Casino, and Regional Marketing Executive for the Mirage Hotel and Casino.
On the east coast, Bruce served as President of Players Limited (Maryland), Director of Customer Development for Trump Plaza (Atlantic City), Regional Marketing Executive for Bally’s Grand (Atlantic City) and Regional Marketing Executive for the Golden Nugget also in Atlantic City.
His clients range from City of Dreams – Macau, DeMatteo Monness – an international research and investment brokerage firm, New Cotai Holdings – Macau, Hill International – a project management and construction claims firm, the Grand Sierra Resort – Reno, the Grand Princess Resort – Antigua, as well as new development projects in the US, Panama, Costa Rica, and the Turks and Caicos Islands.